User resposes from the why we shouldn’t fear the dark? Outside advertisement
5 About this object
- Programme
- Pamatprogramma
- Address
- Simtgades avenue, Kronvald Park
- Start date
- 25.11.2021.
- End date
- 28.11.2021.
- Working hours
- 25.11.2021 — 28.11.2021
- Location
- Simtgades aleja, Centra rajons, Rīga, Latvija
- Year
- 2021
Description
Light installation
This light installation is defined as an outdoor advertisement for the Why we shouldn’t fear the dark? product. User responses, which are a marketing element were used in its creation. The 23 most creative, genuine and unique responses were selected, depicting the views/responses of people of different ages.
Project concept authors: Kristaps Ancāns, Aija Smirnova
Project implementer: Aija Smirnova
Project partners: 23 people who have used the Why we shouldn’t fear the dark? product, expressing their views on it
Project co-financing from the Riga City Council’s Education, Culture and Sports Department’s project competition funding